The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles

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  • Author(s): Poulin, Richard
  • Publication Information:
    Gloucester, Mass : Rockport Publishers. 2012
  • معلومة اضافية
    • Publication Type:
      eBook.
    • Abstract:
      For anyone trying to communicate in a new language, one has to first gain a complete understanding of its fundamentals; the ABC's of that language—definitions, functions, and usage. The Language of Graphic Design provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language—graphic design—what they are, why they are important, and how to use them effectively. Organized by the building blocks of the graphic design language, this reference includes work by some of the most successful and renowned practitioners from around the world and how they have applied these fundamental principles to their work. By examining both student and professional work, this comprehensive handbook is a more meaningful, memorable, and inspiring reference tool for novice design students, as well as young designers starting their careers.To understand visual communications one has to first understand by seeing. To develop this discipline or visual sense is similar to learning a new language with its own unique alphabet, lexicon (vocabulary), and syntax (sentence structure). This book provides clear, concise information that will enhance visual literacy, while using dynamic, memorable visual references to inspire and reinforce the skill of seeing.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9781592536764. 9781610602334.
    • Accession Number:
      841909809
    • Accession Number:
      576532
    • Publication Information:
      Print/Save 100 pages
      Copy/Paste Allowed
  • Citations
    • ABNT:
      POULIN, R. The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles. Gloucester, Mass: Rockport Publishers, 2012. ISBN 9781592536764. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=576532&custid=s8280428. Acesso em: 6 dez. 2019.
    • AMA:
      Poulin R. The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles. Gloucester, Mass: Rockport Publishers; 2012. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=576532&custid=s8280428. Accessed December 6, 2019.
    • APA:
      Poulin, R. (2012). The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles. Gloucester, Mass: Rockport Publishers. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=576532&custid=s8280428
    • Chicago/Turabian: Author-Date:
      Poulin, Richard. 2012. The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles. Gloucester, Mass: Rockport Publishers. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=576532&custid=s8280428.
    • Harvard:
      Poulin, R. (2012) The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles. Gloucester, Mass: Rockport Publishers. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=576532&custid=s8280428 (Accessed: 6 December 2019).
    • Harvard: Australian:
      Poulin, R 2012, The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles, Rockport Publishers, Gloucester, Mass, viewed 6 December 2019, .
    • MLA:
      Poulin, Richard. The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles. Rockport Publishers, 2012. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=576532&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Poulin, Richard. The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles. Gloucester, Mass: Rockport Publishers, 2012. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=576532&custid=s8280428.
    • Vancouver/ICMJE:
      Poulin R. The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles [Internet]. Gloucester, Mass: Rockport Publishers; 2012 [cited 2019 Dec 6]. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=576532&custid=s8280428

Reviews

LJ Reviews 2011 September #1

Poulin, head of his own design consulting firm, is also an experienced teacher of graphic design at a number of institutions. This volume, written for students and practitioners, contains examples of work from both groups and is intended as a succinct reference elucidating common concepts used in design work. Twenty-six chapters cover such concepts as "point," "symmetry," and "proportion" and are illustrated with representative examples. Each chapter also contains a brief entry on a key figure—for example, Max Bill or Jan Tschichold—and that person's contribution to the development of graphic design. VERDICT The examples are well chosen and the art nicely reproduced in this moderately priced book, but its usefulness as a standard reference, as the introduction suggests it might become, seems questionable. The explanations of some simple terms are overworked, and the layout, while pleasing and illustrative of design principles, doesn't lend itself to easy referral. This is a worthwhile though not essential addition for practitioners in the field.—Mark Woodhouse, Elmira Coll. Lib., NY

[Page 107]. (c) Copyright 2011. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.