New Perspectives in Marketing by Word-of-Mouth

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  • معلومة اضافية
    • Publication Type:
      eBook.
    • Abstract:
      New Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain include: - How brand love is built in the fashion industry - How larger organisations can respond most effectively to negative comments on social media. - The effectiveness of a Facebook fanpage for the MINI car brand. Modern communications technology means that the influence of the consumer in building or damaging a brand reputation is increasing. Find out some of the reasons why by reading this collection.
    • Subject Terms:
    • Subject Terms:
    • Related ISBNs:
      9781785608193. 9781785608186.
    • Accession Number:
      1051299201
    • Accession Number:
      1423686
    • Publication Information:
      Print/Save 100 pages
      Copy/Paste Allowed
  • Citations
    • ABNT:
      EMERALD GROUP PUBLISHING LIMITED. New Perspectives in Marketing by Word-of-Mouth. United Kingdom: Emerald Group Publishing Limited, 2015. Disponível em: . Acesso em: 20 nov. 2019.
    • AMA:
      Emerald Group Publishing Limited. New Perspectives in Marketing by Word-of-Mouth. United Kingdom: Emerald Group Publishing Limited; 2015. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1423686&custid=s8280428. Accessed November 20, 2019.
    • APA:
      Emerald Group Publishing Limited. (2015). New Perspectives in Marketing by Word-of-Mouth. United Kingdom: Emerald Group Publishing Limited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1423686&custid=s8280428
    • Chicago/Turabian: Author-Date:
      Emerald Group Publishing Limited. 2015. New Perspectives in Marketing by Word-of-Mouth. Emerald Gems. United Kingdom: Emerald Group Publishing Limited. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1423686&custid=s8280428.
    • Harvard:
      Emerald Group Publishing Limited (2015) New Perspectives in Marketing by Word-of-Mouth. United Kingdom: Emerald Group Publishing Limited (Emerald Gems). Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1423686&custid=s8280428 (Accessed: 20 November 2019).
    • Harvard: Australian:
      Emerald Group Publishing Limited 2015, New Perspectives in Marketing by Word-of-Mouth, Emerald Gems, Emerald Group Publishing Limited, United Kingdom, viewed 20 November 2019, .
    • MLA:
      Emerald Group Publishing Limited. New Perspectives in Marketing by Word-of-Mouth. Emerald Group Publishing Limited, 2015. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1423686&custid=s8280428.
    • Chicago/Turabian: Humanities:
      Emerald Group Publishing Limited. New Perspectives in Marketing by Word-of-Mouth. Emerald Gems. United Kingdom: Emerald Group Publishing Limited, 2015. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1423686&custid=s8280428.
    • Vancouver/ICMJE:
      Emerald Group Publishing Limited. New Perspectives in Marketing by Word-of-Mouth [Internet]. United Kingdom: Emerald Group Publishing Limited; 2015 [cited 2019 Nov 20]. (Emerald Gems). Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=nlebk&AN=1423686&custid=s8280428